In todays highly competitive field of advertising photography, a portfolio with a clearly defined style, mood and color palette is more important that ever before. This year we made the decision to select a style, define the brands and advertising agencies that we want to work with. We’re developing a portfolio that gives us the best chance at getting on the radar of our target clients. After much discussion, the glaring style that everyone in the company (all three of us) enjoys shooting the most, is humorous portraits and narrative driven scenes. We’ve outlined and are in the planning stages of creating an aggressive list of 20+ images in 2014. This is the first of the bunch.
The process begins with the ideation phase. Ideation is a fancy word for sitting around and making stuff up. Once we’ve developed a list of potential images, we develop a priority list and create a shoot schedule. With the schedule in-hand, we assign responsibilities for story board creation, location scouting, talent acquisition, set design, wardrobe, hair and make-up, photography and lighting schematics, etc. etc. etc. Some of our final projects look nothing like the initial vision but most are realized as originally conceived.
For this project; Cory had the idea of creating a reverse fantasy for middle aged men. In this case, we played with the cliché vision of a middle aged man laying in bed, dreaming of two young beautiful women engaged in a pillow fight on his bed. Our initial thought was to simply flip the narrative. After a few takes, we discovered that no circumstance exists where the men would playfully fight with pillows in the company of a beautiful young lady. We asked them to really go after each other and this scenario made more sense to everyone on set. It was still missing something. We pulled a down pillow apart (FYI-a down pillow holds aprox. 5 billion feathers that take one month to remove from a studio) and asked 3 people to throw the feathers at the set while a 4th person pointed a leaf-blower at the bed.
We’re happy with the image, it was fun to shoot and we think it’s pretty funny….