It’s 3:00 am and your water heater just exploded. Your basement is filling with water. Do you call the handy-man that knows how to fix everything or the plumber that only fixes broken water pipes? The plumber with his crack hanging out and all, right? If you’re an art producer for an advertising agency or a photo editor at a magazine and per usual, you’ve been told exactly what the photography is expected to look like for your next campaign or edition, do you hire the artist with multiple genres and styles represented their photography portfolio? No, you hire the artist that only does that one thing that you need to make your client / boss happy.
Like most artists that didn’t follow the conventional art school path, we learned the hard way. Our first approach to building a portfolio that will get us hired was a painful lesson learned. Our approach was to impress everyone because we lacked a clear vision and focus. We’ve since learned to develop a portfolio that represents the few things we do well. We still have a great deal more honing to do, but we’re much closer now.
You must fight the urge to add works that aren’t relevant to your photography portfolio. You must not include images that are similar in any way. The body of work should flow in color scheme, style and subject matter. Less is certainly more when it comes to a portfolio. We understand that some of your favorite images are like your babies. If the image isn’t consistent with the overall vision and style, you must kill those babies.